# Introduction

[Dub](https://dub.co) is the modern link attribution platform for you to [run partner programs](/help/article/dub-partners), [track conversion analytics](/docs/concepts/attribution), and [create short links](/docs/concepts/links/introduction).

Whether you are:

- a founder looking to [launch an affiliate or referral program](/help/article/dub-partners)
- a marketer looking to [track the success of your campaigns](/docs/concepts/attribution)
- a developer looking to [integrate link analytics](/docs/concepts/analytics/introduction) into your application

We've got you covered.

## Key features

Dub offers a suite of tools to help you grow your business with partnerships and measure attribution across all your marketing channels.

Here are some of the features that Dub offers:

- [Partner programs](/help/article/dub-partners) (affiliates, influencers, user referrals)
- [Marketing attribution](/docs/concepts/attribution)
- [Real-time analytics](/docs/concepts/analytics/introduction)
- [Short links](/docs/concepts/links/introduction) (including [bulk link creation](/docs/concepts/links/bulk-operations))
- [Event webhooks](/docs/webhooks/introduction)
- [Integrations](https://dub.co/integrations) + [building custom integrations](/docs/integrations/quickstart)
- [REST API](/docs/api-reference/introduction) + [native SDKs](/docs/sdks/overview) for multiple languages

## What would you like to do?

<CardGroup cols={2}>
  <Card
    title="Set up a partner program"
    icon="users"
    href="/help/article/setting-up-your-program"
  >
    Scale partnerships with affiliates, influencers, and user referrals
  </Card>
  <Card
    title="Track conversion events"
    icon="chart-column"
    href="/docs/concepts/attribution"
  >
    Measure the success of your marketing campaigns
  </Card>
  <Card
    title="Create short links"
    icon="link"
    href="/docs/concepts/links/introduction"
  >
    Generate short links for your marketing / SMS campaigns
  </Card>
  <Card
    title="Integrate with webhooks"
    icon="webhook"
    href="/docs/webhooks/introduction"
  >
    Build custom workflows with Dub's webhooks
  </Card>
</CardGroup>

## Popular integrations

<CardGroup cols={2}>
  <Card title="Stripe" icon="stripe-s" href="/docs/integrations/stripe">
    Track recurring revenue, refunds, free trials, churn, and more
  </Card>
  <Card title="Shopify" icon="shopify" href="/docs/integrations/shopify">
    Native integration for Shopify – 1-click install, no code required
  </Card>
  <Card
    title="Google Tag Manager"
    icon="google"
    href="/docs/integrations/google-tag-manager"
  >
    Track conversion events via GTM
  </Card>
  <Card title="Zapier" icon="bolt" href="https://dub.co/integrations/zapier">
    Connect Dub with 7,000+ apps
  </Card>
  <Card title="HubSpot" icon="hubspot" href="/docs/integrations/hubspot">
    Sync leads and referrals to your CRM
  </Card>
  <Card title="Segment" icon="arrow-progress" href="/docs/integrations/segment">
    Track conversion events via Segment
  </Card>
</CardGroup>

[View all integrations ↗](https://dub.co/integrations)

## SDKs

<Tabs>
  <Tab title="Server-side SDKs">
    <CardGroup cols={3}>
      <Card
        title="TypeScript SDK"
        icon="js"
        href="/docs/sdks/typescript"
      ></Card>
      <Card title="Python SDK" icon="python" href="/docs/sdks/python"></Card>
      <Card title="Go SDK" icon="golang" href="/docs/sdks/go"></Card>
      <Card title="PHP SDK" icon="php" href="/docs/sdks/php"></Card>
      <Card title="Ruby SDK" icon="gem" href="/docs/sdks/ruby"></Card>
    </CardGroup>
  </Tab>
  <Tab title="Client-side SDKs">
    <CardGroup cols={2}>
      <Card
        title="Client-side SDK (Web)"
        icon="js"
        href="/docs/sdks/client-side/introduction"
      ></Card>
      <Card
        title="Client-side SDK (iOS)"
        icon="swift"
        href="/docs/sdks/client-side-mobile/installation-guides/swift"
      ></Card>
      <Card
        title="Client-side SDK (React Native)"
        icon="react"
        href="/docs/sdks/client-side-mobile/installation-guides/react-native"
      ></Card>
    </CardGroup>
  </Tab>
</Tabs>

## Stay up to date

<CardGroup cols={2}>
  <Card title="Blog" icon="newspaper" href="https://dub.co/blog">
    Latest features and updates from Dub
  </Card>
  <Card title="X / Twitter" icon="twitter" href="https://x.com/dubdotco">
    Follow us for release announcements
  </Card>
</CardGroup>