# Manual Installation > How to add the Dub Analytics script to your website import DubAnalyticsParams from "/snippets/dub-analytics-params.mdx"; import DubClientInstallVerify from "/snippets/dub-client-install-verify.mdx"; import ClientSideClickTrackingAddendum from "/snippets/client-side-click-tracking-addendum.mdx"; With Dub Analytics, you can track lead and sale conversions on your website, enabling you to measure the effectiveness of your marketing campaigns. You can add the Dub Analytics script to your website same way you would add Google Analytics script or any other JavaScript code – by adding the Dub Analytics script in the `` section of your HTML file. ```html ``` ## Concepts You can pass the following props to the Dub Analytics script to customize its behavior: