# Filtering and visualizing your analytics by UTM parameters

> Learn how to create powerful campaign-specific reports for your links by filtering your analytics by their respective UTM tags.

On Dub, you can filter your analytics by [UTM parameters](/help/article/utm-builder). This allows you to create powerful campaign-specific reports for your links.

For example, you're leveraging our [UTM templates feature](/help/article/how-to-create-utm-templates) to create standardized UTM parameters for your team to use in their marketing campaigns, you'd want a way to see how each of these UTMs are performing in your Analytics tab.

With our **UTM Parameters** tab, you can easily see how each of your UTM parameters are performing in real time.

<Frame>
  <img
    src="https://assets.dub.co/cms/utm-analytics.jpg"
    alt=""
  />
</Frame>

You can also filter your analytics by a specific UTM parameter that you'd like to create a custom report for:

<Steps>

     <Step title="Open Analytics filter dropdown">
        In the [Analytics tab](https://app.dub.co/analytics) of your Dub workspace, click on the **Filter** button to open the filter dropdown:

        <Frame>
          <img
            src="/images/dub-links/filter-utmsource-dropdown.png"
            alt="Analytics filter dropdown"
          />
        </Frame>

        <Tip>
          You can also use the `F` keyboard shortcut to quickly open the filter dropdown.
        </Tip>

    </Step>
    <Step title="Select the 'UTM Source' filter option">
        Select the **UTM Source** option in the dropdown to open the tags filter:

        <Frame>
          <img
            src="/images/dub-links/filter-utmsource.png"
            alt="Analytics UTM source dropdown"
          />
        </Frame>

        If you're looking to filter by other UTM parameters, you can select them accordingly in the main filter dropdown.

    </Step>
    <Step title="Click on the UTM source you want to filter by">
        Finally, click on the UTM source you want to filter by:

        <Frame>
          <img
            src="/images/dub-links/filter-utmsource-analytics.png"
            alt="Filtered analytics by UTM source"
          />
        </Frame>
    </Step>

</Steps>